Jingle Design Institute was founded in 2016 by two pioneering designers, Zhou Bo and Cai Yuyang, with offices in Shanghai and Shenyang respectively. The team is committed to " achieving spatial aesthetics with business logic;creating amazing experiences continuously". Jingle Design provides holistic professional services, from business positioning and planning, space design to soft furnishings and installation art, which help to create sustainable valuefor commercial brands.
With the brand concept of "making commercial spaces vibrant", Jingle Design constantly explores the possibilitiesin commercial spaces and interactive experiences. As directors of spatial experiences and lifestyle opinion leaders,the Jingle team overturns the past to present more cutting-edge design. Their work covers diverse commercial spaces, including boutique hotels, resort spas, food and beverage retail spaces, beauty clubs and showroom designs, which allow the space to be both aesthetically and experientially satisfying.
ACHIEVING SPATIAL AESTHETICS
WITH BUSINESS LOGIC
Sort out the business logic first, and then clarify the design direction so that the space creates value. To create commercial spaces, we always insist on commercial logic first, and then integrate market demand, operational functions and space aesthetics to create a mutually beneficial symbiosis. Design is not only about beauty, but also about solving practical problems in spaces, empowering them to be profitable and creating multiple values.
CREATING AMAZING EXPERIENCES
CONTINUOUSLY
Creating Surprises for the Self
Every breakthrough is a process of cognitive and mental enhancement.
Opportunity is a gift given by fate, growth is a surprise returned after dedication.
Creating Surprises for the Client
Design is more than aesthetic art; it is the act of solving problems and creating value for the client. Cooperation, based on the professionalism of one party and the feeling of worthiness of the other, and we, willing to be the party that overpays, to provide unlimited benefits to our customers.
Creating Surprises for the Consumer
All commercial spaces exist because of the consumer. Consumers are the gods, and designers and suppliers are the ones who serve them. ?We have a deep insight into the demands of the main consumers, and we continue to iterate our design direction to provide them with new feelings, new experiences and new models, which is a constant practice for our clients and us.
Creating Surprises for the Industry
Whether it is in the consumer or design sector, good projects will excite the industry, which will in turn be stimulated, influenced and driven. We hope that our perseverance, persistence and guardianship will be a force that influences and drives the industry, adding positivity and beauty to the world.
浆果设计研究所由周博和蔡雨洋两位先锋设计师创立于2016年，于上海、沈阳分别设有公司，团队致力于“用商业逻辑成就空间美学价值；为美好体验持续创造无限惊喜”。提供从商业定位与规划、空间设计、软装陈设、装置艺术的全局观专业服务，为商业品牌打造持久续航力。
秉持“让商业空间更鲜活”的品牌理念，浆果设计持续探索商业空间与交互体验中的无限可能。作为空间体验的导演与生活方式的意见领袖，浆果团队不断推翻昨天的自己，呈现更具前沿思考的设计。作品涵盖精品酒店、度假温泉、餐饮零售空间、美业会所与展厅设计等多元商业领域，让空间体验者沉浸于美学与体验并呈的感官互动之中。
用商业逻辑
成就空间美学价值
先梳理商业逻辑， 再明确设计方向， 赋予空间创造价值的能力 打造商业空间，我们始终坚持商业逻辑先行的理念，而后将市场需求、运营功能与空间美学高度融合，互利共生。设计，不止为空间赋予美，更为空间解决实际问题，赋予空间盈利能力，创造多重价值。
为美好体验
持续创造无限惊喜
为自我创造惊喜
每一次自我突破的过程，都是认知与心性的提升。我们珍重每一次因创新突破而成长的机会，机会是被命运偏爱而馈赠的礼物，成长是潜心钻研后回馈的惊喜。
为甲方创造惊喜
设计不止是审美的魔术，更是为甲方解决问题、创造价值的行为过程。合作，必将因为一方超值而持续不断地付出专业，让另一方感受到值得，而我们，愿做超值付出的那一方，为客户提供无限的附加价值。
为消费者创造惊喜
所有商业空间都因且只因消费者而存在。消费者才是真上帝，甲方和设计师都是服务上帝的人。深入洞察主力消费人群的诉求，因消费者而不断迭代设计方向，为其持续提供新感受、新体验、新模式，是我们和甲方恒久同修的功课。
为行业创造惊喜
无论消费行业还是设计行业，好的项目，都将令行业为之振奋，继而被刺激、被影响、被推动。希望我们的执着、坚持与守护，能够成为一股影响和推动行业的力量，为这个世界，增添一份积极与美好。
